Alexandra Ganzon is the Marketing Officer (Italy) for Bangko Kabayan Inc., the leading rural bank in Southern Tagalog. She graduated with a degree in Marketing Management from the De La Salle University in 2000. On the same year she was also recognized as the Philippine Marketing Association’s Excellence Awardee. Prior to coming to Italy, she gained work experience in marketing, business development and merchandising in top Philippine companies which include the Ayala Group and Stores Specialists Inc. In 2005, she took her masters in Fashion Merchandising and Marketing at the Polimoda Fashion Institute in Florence. Alex has been actively involved in promoting financial literacy among migrant workers since 2009.