Market Research for Expansion
This course is designed for microfinance institutions who wish to expand their operations in other areas. Market research is a necessary step that all organizations must undertake to understand the environment in which they wish to operate. It examines the needs of current and potential clients, and the organization’s ability to deliver products and services that will respond to these needs. In this course, the various types of market research will be presented with steps and strategies on how the organization can conduct research. The training will discuss specific activities that are commonly used in market research, such as area mapping, market survey and other research methods and techniques. Participants will be given tips on how to conduct these activities from the development of tools to data processing, data analysis and reporting of results.